Ads that hit home with me from the Super Bowl.

So Win — Nike

To me this one was the best by a mile. Led Zeppelin as the soundtrack was top notch. Gruber agrees with me.

Take Me Home — Rocket

Has there ever been ad that directly tied back to the stadium experience? This had us singing along in the ad and then cut to the stadium full of people also singing along with all of the in-stadium advertising connected up. Impressive.

Whatever Comes Your Way — WeatherTech

I’ve bought WeatherTech floor mats for every car I’ve had for years. In the winter they are a must.

Big Game — Jeep

Freedom. Jeep. Harrison Ford. Of course.

The Intelligence Age — ChatGPT

ChatGPT with a “typical” technology company spot.