We “cut the cord”, or more appropriately, cancelled our DirecTV service back in 2009. We’ve been an over-the-air HDTV, streaming, or “video on demand” household ever since. Before taking this leap I had done a comparison of costs and highlighted DirecTV was costing us $1,080 a year. Adjusting that for inflation that is $1,582 in 2024.

Today we subscribe to many streaming services. Neflix, Hulu, Apple TV, Disney+, Paramount+. But the one thing that none of them can get us is live sports. For that, I’ve relied on YouTube TV. I think it is expensive, but it is the “best” way to get live TV. I first signed up for YouTube TV in 2019, and the prices have gone up wildly. The amounts here are the full amounts I was billed, not the list prices.

Month Amount
March 2019 $43.01
May 2019 $53.75
August 2020 $70.21
November 2023 $79.58
January 2025 $90.48

13.58% annual growth rate. If we inflation adjust the $43 the price would be $53 today. Instead we are $80 and soon to be over $90.

I paused my subscription. The frustrating thing for me is of all the services we subscribe to YouTube TV is used the least, and is three to six times more expensive than any of them.

I’ve been waiting for the various sports that I care for to go direct so I can get just what I want. But if the past is any indicator, this will actually just result in an even more expensive service. Maybe it is time to go back to the over-the-air HDTV.