I have half-jokingly said for years that I wish there were professional scratchers, sort of like massage therapists, but to scratch your back! Then in today’s NextDraft:
“A small but growing field of scratchers are making a living off their nails, hoping there’s a healthy market of people who will pay $100 or more an hour to do what a spouse or wooden spoon will do for free. Professionals contend they’re not just scratching itches. They say they’re helping people achieve a level of relaxation that is beyond the reach of a kitchen utensil or loved one. They drum up interest by posting videos of clients oohing and aahing in candlelit rooms.” WSJ (Gift Article): How to Make $100 an Hour Scratching Someone’s Back.