I just sent Weekly Thing 291 / Ireland 🇮🇪 as a special issue all about Ireland. This issue didn’t follow my usual structure so I did all the assembly by hand. It took me about 2 hours just to get the sections, links, headers, images, and outline together. Then I could start the actual writing!

It was illuminating to show how important my automation is to successfully sending my newsletter each week. Everything I did in those two hours is done with automation and takes just a few seconds each week. Without that capability It would at least double the time it takes me to send each Weekly Thing.