The guest keynote for #TeamSPS Sales Kickoff 2024 was Diana Kander. She shared how expertise can slow down innovation and how to keep curiosity alive — ultimately being curious experts.

She emphasized focusing on big questions when looking at “things to do”.

  1. What is the real problem I’m trying to solve? It is really easy to jump into solving and not have a good grounding on the problem.
  2. How would you rank the importance of this, 1-10? Get rid of the good to focus on the great.
  3. Is this a zombie? Zombies are tasks that just exist out of inertia. How would we know if it is a zombie?
  4. How could we reimagine this?