Update: Sorry to say that this session had to be cancelled. We had some travel plans come up and we will only be able to attend Minnebar 17 for half the day. We are still going to do the POAP session though.

I’m going to host a session at Minnebar 17 on How to Newsletter: Lessons from 250 Issues of The Weekly Thing. This is my first time presenting at Minnebar in several years. I’m excited to do it again!

If this is interesting to you, register on the Sessionizer and indicate that you might attend this session.

I have been publishing The Weekly Thing since May of 2017. With 250 issues of the newsletter complete I’m hosting this session to share the common questions that I get about:

  • How do you find the things you put in the Weekly Thing?
  • How do you create each issue?
  • How do you maintain consistency?

Additionally I will be covering:

  • My task template that I use for each week
  • The automation that I have created to build each issue
  • The overall toolchain that I use to create it
  • Specific tactics to maintain sustainability of a long-term project like this

This session will be focused on the creator and building. We will not be covering marketing, social media, or anything related to newsletter monetization or subscriptions.