I got an email from Four Firkins at 10:13 am that they had received their very first limited shipment of Surly Hell. They were limiting sales to 2 4-packs per customer, and opening 2 hours earlier to accomodate. I immediately mobilized with my neighbor Mike and off we went. Got the last four 4-packs in the cooler. They sent an email at 11:47 am saying:
Sorry people, it was crazy in here, it's all gone.
It tastes delicious.