I was catching up on my Daring Fireball feed today and saw that John Gruber had put together a longer post on Microsoft’s earnings shortfall. It’s a worthwhile read, and I think that Gruber is correct in suggesting that Microsoft has begun a very difficult time and is going to be there for a while.

Today that is simply no longer the case. Microsoft has lost all but a sliver of this entire market. People who love computers overwhelmingly prefer to use a Mac today. Microsoft’s core problem is that they have lost the hearts of computer enthusiasts. (Emphasis mine) Regular people don’t think about their choice of computer platform in detail and with passion like nerds do because, duh, they are not nerds. But nerds are leading indicators.

Now, let me be particularly cautious here. This is combustible territory I realize. A couple of months ago I was asked by a couple of people for my opinion of what Microsoft should do to change direction. After considering it for a while I came up with a simple two step plan that would make me think that something big had happened at Microsoft.

Neither of these two steps I’m going to suggest are things that average consumers would notice, or even really care about. My point, agreeing with Gruber, is to do something that will get the nerds to take notice. However, before proceeding, let me come clean that I have been a huge Microsoft advocate. MarketWatch.com is one of the largest financial websites on the Internet, and is entirely built on Windows technology. I’ve advocated with people the benefits of Windows development environments. I’ve even been quoted in Microsoft case studies. With all that said, I can’t imagine using Windows in a new company, and I haven’t seen an early stage company using Windows for years now.
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